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While business listing citations are relatively easy to obtain, the more difficult ones come from local or niche websites or local newspapers. You’ve got to have something newsworthy for them to talk about and you have to get their attention in the first place. The process of creating local citations can be time-consuming and tedious and you ideally need to have an overall marketing strategy in order to get the attention of journalists solarlance.com If your customer base is delighted and vocal, you need to get their message out there. Ask for reviews, put together well-crafted testimonials, and let any interested prospects know that real people trust your business — and they should too!